It doesn’t matter what you’re selling. It doesn’t matter where you’re selling it.
Chances are, your customers have a lot of options. Problem is, all this competition makes your products, services, and your business as a whole virtually invisible in the marketplace.
That’s not a good thing.
Imagine for this for a moment…
You’re standing on a crowded street in a big city like New York. You’re looking for a friend. He tells you he’ll be wearing a dark suit.
Guess what? It’s the middle of the workweek, and all the men on the street are wearing dark suits down there in the business district. Your eyes scan over thousands of suit-clad men. Your friend is invisible in this crowd.
That’s what your product is like in the busy marketplace. Even people who’re looking specific solutions can’t find you, because your products just blend in with the rest of the products. You’re like a guy in a suit standing on a busy street full of other guys in suits.
So how do you make yourself stand out? Well, if you’re a guy in a dark suit, you put on a bright yellow suit and go stand on a platform with a bullhorn. That ought to attract the attention you need.
If you’re a business owner, however, then the key is to develop a powerful branding strategy which: