branding

Your Website As Your Branding Tool

Branding your business helps you develop a relationship with your potential and current customers by helping them understand your business’s personality, products and/or services. By developing a brand that people feel they know and understand, you can start to compete with other businesses in a whole new way. You can compete based on the intrinsic […]

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Your Blog Should Be on Your Website 

A lot of people get really confused between blogs and websites. But in reality blogs are websites and websites are blogs today. At least they should be. Some business owners will create a beautiful website, then go to Blogger or WordPress.com to create a blog. Then they put all their content on their blog, and […]

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Why Use Case Studies in Business?

There are many content tools and devices that you can use to help build your business. For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. Case studies often serve a different business building purpose than email. However, they can be just as powerful […]

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Why Social Media Isn’t Enough 

Some small business owners are tossing their websites and creating social media pages instead. They figure it’s easier, costs less, and will work just as well as having a website. The problem is, they couldn’t be more wrong. Social media isn’t enough to create real progress in a small business. You still need a website. […]

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Why Pricing Matters

One of the hardest, yet most important tasks a small business owner has to do is price their offerings. If you price them right, you will have more sales that are profitable and stick. If you price wrong, you may attract the wrong buyers and see more returns. It’s one of the toughest choices to […]

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