7 Tips for Better B2B Social Networking

Business to business networking is a skill. Unlike traditional social networking, which can be figured out in moments, learning to be a great B2B social networker takes a bit of practice. These seven tips will help you be a better B2B networker and make more successful connections online.


7 tipsTip #1: Know Your “Wow”

Each of us is an expert in something. Identify what I call your “Wow” talent and focus in on that in your social media posts. By sharing your observations, recommendations and help to others that have interest in your Wow area of expertise, you will be able to quickly establish your credibility and worthiness to follow. DOn’t be afraid of being too narrow in your focus. The world is a big place and you should find millions of others that share your interest in a topic or industry.

Tip #2: Learn The Etiquette For Each Platform You Use

I have found a helpful technique to learn these is to search and follow respected leaders in your industry that are doing well on Social Media. Search Google for things like “Top 50 Sales Blogs to Follow” or “Top Sales Influencers” as an example for those in sales. If you are a teacher try searching for “Top teachers on Twitter. Follow them and watch how what they post and how they interact with those that follow them.

Tip #3: Don’t Just Broadcast, Go One on One

If you’re only focused on broadcast styles of communication, chances are you’re going to miss out on a lot of valuable connections.Don’t just post updates on your wall or send out tweets en masse. Make one on one connections. @reply to people individually or send people personal messages on LinkedIn. Build a real connection.

Tip #4: Pick Metrics to Measure Success

There’s a common misconception that social networking results can’t be quantified. This simply isn’t true. Most people just make the mistake of not picking metrics early on, which makes it very tough later to measure the success of a social networking campaign. Choose a metric to measure your success by. It might be number of in-person meetings you can get, number of retweets, number of Facebook likes, etc. Pick one that makes sense for your business.

Tip #5: Use Online Networking to Find Real Life Networking Opportunities

Don’t limit your B2B networking activities to just the internet. You can use online B2B networking to increase your in-person networking opportunities. Use online tools to connect with people and find events. Attend in-person minglers, networking events and mixers. Ask people who you meet online out to coffee or lunch. Real life connections are infinitely more powerful than online connections. Use your online connections to get more face to face opportunities.

Tip #6: Master One Network

Don’t try to be an online jack-of-all-trades. It’s much better to master one social network than to be mediocre at several. In other words, let’s say you’re a partner at an investment fund. You’re always on the lookout for potential investment opportunities. Instead of trying to create a Twitter feed, a Facebook page, a LinkedIn profile and a Google+ page, just pick one. For instance, LinkedIn. Get really, really good at that network. Answer questions in the Q&A section and build a reputation. Get a ton of recommendations. Become an authority. People will be much more drawn to your one great feed than if you had several mediocre ones.

Tip #7: Look for Ways to Help People

Remember that B2B social networking is a long-term proposition. You’re not necessarily going to reap the benefits from your actions immediately. But it more than pays off in the long run. The best way to cultivate your online business network is to help people. Look for ways to connect people. Share valuable content. Answer questions in your field of expertise. Help people whenever you can. Build up goodwill and eventually it’ll come back to you in the form of referrals, clients, deals, job opportunities and more.

What suggestions have you learned to help others improve their B2B social networking skills?

Original article: 7 Tips for Better B2B Social Networking

©2014 Fill the Funnel. All Rights Reserved.

The Power of Fresh and Relevant Information in Building Relationships

Would you like to have a folder of fresh content and updates about each of the people you will be meeting handed to you 30 minutes before you meet with them? Or how about an automatic reminder 30 minutes after that same meeting with a reminder to make notes about the most important items discussed and agreed on during the meeting?


Let me introduce you to Refresh, an app for iPhone (soon on Android).

Refresh gives you the confidence to enter any meeting, ready to not only accomplish your objectives but also to continue to build on the relationships involved by delivering a dossier- a collection of documents about a particular person or event 30 minutes before you meet with them. Here is a sampling of some of the information provided in the dossier about the person you are about to meet with:

  • Headshot
  • How long they have been at their current employer
  • Current Title
  • LinkedIn summary
  • List of last meetings and emails involving this person from your email program
  • Mutual connections shared on social networks
  • LinkedIn Groups that they belong to
  • Most popular YouTube videos, Tweets and other Social media posts
  • Most recent YouTube videos, Tweets and other Social Media posts
  • Links to each Social Media Profile of the person you are going to meet with including:
    • Facebook
    • Google+
    • LinkedIn
    • Twitter
    • YouTube
    • Pinterest

As a mobile app, Refresh will connect the dots between Tweets, profiles, updates, blogs, photos and other events across social networks all in the palm of your hand, right when you need it, in an easy to understand format.

refresh app screen

During a busy daily schedule, I have found myself running from appointment to meeting to video conference with very little time in between. Using Refresh, I have found myself sitting in a customer’s parking lot, reviewing the Refresh folder for my upcoming meeting. I have reminders about when my last meeting was, what our last email was about, any recent tweets or LinkedIn updates she might have posted and any notes that I have taken in the past.

For those of you going through a career or job change, think how helpful Refresh can be when you are notified about the most recent blog post from the hiring manager and the impression that can deliver during the interview.

After using Refresh for several months now, I discovered the biggest benefit for me has been the ability to engage in fresh, authentic conversations without having to fall back on “filler” conversations or the frantic glancing around the office to figure out something of interest to begin the conversation with. No more awkward conversations about the weather or the latest sports scores, unless those are shown to be of interest to the customer.

By using Refresh in your business life you will be able to enter any meeting fully briefed on those you are meeting with. As a mobile app, this information is available to you anywhere, at any time.

Get it on Appstore icon

get it on glass iconandroid-logo



Refresh – powerful, effective and at least for now – free!


Original article: The Power of Fresh and Relevant Information in Building Relationships

©2014 Fill the Funnel. All Rights Reserved.

2 Tools Every WordPress Owner Should Install

You’ve  been hacked.

This might be the worst thing you can see when you boot up your website/blog for the first time in the morning.

You've been hacked

It happens hundreds of times every day. You cannot log in to your site, or worse yet, you can log in, but all your files have been wiped out.

Your WordPress site is your most important online asset, but it is an easy target for hackers. They understand that many of us have not taken the extra steps to lock down and protect our hard work.

Here are two tools that every WordPress website or blog should install immediately:

WP ShieldMate: this simple and inexpensive plugin prevents someone that gains access to your ID and Password from logging in to your site as the Admin. By creating a series of questions and private answers that only you would know, the bad guys are kept out. Notice the familiar standard login screen on the left, and the same screen after you load WP ShieldMate with the added security question. Simple, effective and inexpensive. You select the questions and provide the answers. In a nutshell, with this plugin no one will be able to login to your account even if they know your password!

On the left is the standard WordPress login screen. On the right is the new login screen wth WP ShieldMate installed.

side by side login screens

Backup Creator: When disaster strikes, and it will, this  will ensure you have a current copy of your entire website in another secure location or two. There are other backup plugins on the market and I own many of them (Backup Buddy as an example) but prefer Backup Creator hands down. It is very easy to install and configure, gives you a variety of options for where you want to store your backup (including your Dropbox acount) and my favorite-can make a complete “clone” of your entire site. Everything. So when disaster hits your site, you simply re-install a fresh copy of WordPress and copy your “clone” copy onto the new installation. It is EXACTLY the same.

There are two versions and prices offered. Just go with Ultimate to get the benefits of Dropbox, automatic backups and more.

Backup Creator Comparison Chart

Click one button to backup your site and ship it to the secure destination of your choice — download it to your hard drive, email it to yourself, or even drop it in your Dropbox account. Easier yet, set up your backup schedule one time and then let Backup Creator do the rest of the work for you.  Just select your schedule and your done.

One of the services we provide to our consulting clients at Fill the Funnel includes advising and managing clients WordPress sites. A condition of engagement with any client requires that these two tools are installed. They are that important.

Grab these two plugins installed and lower the possibility of loosing years of work and data you have stored on your WordPress site. If you have questions, or need some help with either of these send me a note at support@fillthefunnel.com.


Original article: 2 Tools Every WordPress Owner Should Install

©2014 Fill the Funnel. All Rights Reserved.

50 Sales Pro’s to Follow on Twitter

Base, one of the leading new-generation CRM tool companies created their list of 50 Sales Pro’s to Follow on Twitter. Staying on top of the changes in thinking and approach throughout  our  sales career is made easier and more focused by following those that are featured on this list.

Each person listed has a brief highlight of their expertise and focus, along with their Twitter name. This makes it easy to follow each of them and to monitor the information they share on a regular basis.

Here is the SlideShare deck of all 50 professionals:

Thank you to the team at Base for your ongoing support of the sales community.

Original article: 50 Sales Pro’s to Follow on Twitter

©2014 Fill the Funnel. All Rights Reserved.